SERUMS! What are they - and why are they a THING?

SERUMS! What are they - and why are they a THING?

What are Serums?
Serums are the vitamins for your skin. Serums offer supercharged formulas that provide solutions for a range of skin concerns. 
In general, serums contain topical antioxidants including vitamin A, C and E. They also contain topical retinols and ingredients that even out skin tone. When layered underneath moisturizers, serums act as targeted treatment for acne, pigmentation and redness. 
The molecules are able to truly penetrate the skin and hydrate on the deepest level, while the heavier creams more so sit on those top layers. While hydrating serums do not necessarily replace your moisturizer, they most certainly are equipped to boost the hydrating effects of your moisturizer, thus sealing and solidifying an undeniably hydrating and successful skincare routine.  
 What is the purpose of using serum?
Serums are skin care products that are designed to deliver high concentrations of specific active ingredients to the skin. There are various types of serums on the market that perform different tasks.

What are the benefits of using a serum?
Using a serum helps improve the skin tone and texture and can even help to reduce the signs of aging.
THE BENEFITS OF FACE SERUM
  • REFINING PORES. ...
  • REDUCING SIGNS OF FATIGUE. ...
  • SMOOTHING THE SURFACE OF THE SKIN. ...
  • REDUCING THE APPEARANCE OF FINE LINES AND WRINKLES. ...
  • HELPING THE SKIN TO RETAIN MOISTURE.

When do I use my serum?

 After you've completely cleansed your skin (and applied toner) you will then apply your serum! Generally, you should use a serum all over your face and neck twice daily, once in the morning and then again in the evening, before applying your moisturizer

It's imperative to follow these steps to ensure your routine optimizes its maximum potential! 

What serum is best for my skin?

The key is to look for serums that deliver a ton of botanicals, antioxidants and hydration (water!) According to Dr. Craig Kraffert, board-certified dermatologist, "They can deliver a concentrated dose of nutrients, and when applied on just-cleaned skin, the serum will penetrate more deeply."

Since the ingredients in serums can be pretty potent, consider any potential skin sensitivity before trying a new product.

The active ingredient(s) in serums tend to be more concentrated and can occasionally cause irritation and dryness in those who have sensitive skin. It’s recommended to layer a more substantial moisturizer with the serum if your skin tends to be on the sensitive or dry side.

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